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NATAS Cleveland Regional Chapter News

Fall 2005

Regional Call for Entries and Tape Labels
Available On Line

EMMY ENTRY DEADLINE IS 5:00 pm,
SATURDAY, JANUARY 28, 2006

The Call for Entries for the Broadcast Year 2005 is now available on-line at www.ntacleveland.com/emmy/CallForEntries2005.pdf. You will need Acrobat Reader in order to open the file. If you don't already have the program, it's available free at www.adobe.com. The Emmy Entry Labels are now available on-line in a PDF form that allows you to type in your information before printing. These labels are designed for printing on Avery Shipping Label #5162 (2" x 4") or similar brand. Click here to access the Emmy Entry labels


Nielsen Ratings Seminar in Cleveland

The Cleveland Regional Chapter presented How Nielsen Rates You – How You Rate Them in cooperation with Cuyahoga Community College on Thursday, November 10 at 7 PM on Tri-C's main campus in downtown Cleveland . The dynamic Power Point program included video clips and an interactive discussion of the television rating system subtitled An Evening with Nielsen Media Research.

Students and television professionals were welcomed by Michelle McCoy, Chapter Governor. Chapter President Terry Peterson introduced the principle moderator of the seminar, Nancy Benedict, Marketing Executive for Nielsen in eight Midwest markets including Cleveland . Prior to joining Nielsen, Ms. Benedict spent ten years as Affiliate Relations Manager for National Cable Communications in Boston. Anne Elliot, Vice President, Marketing Communications and Senior Policy Planning Executive for Nielsen Media Research was also introduced, and after her opening comments, assisted in answering questions from the audience. Ms. Elliot brought 30 years of research experience to the discussion. Before Nielsen, she worked for ABC TV Network as Director of Sales and Affiliate Presentations, WABC-TV as Senior Research Analyst, and KABC-TV as Assistant Director of Research.


Student attendees took careful notes
during the informative presentation

After quickly covering the ratings basics such as how ratings are measured, how Nielsen homes are chosen and a brief history of audience research including the top ten rated TV programs of all time, the discussion moved on to cover such current topics as privacy issues resulting from use of information collected by set top meter boxes and diaries. In the second quarter of 2006, Nielsen will introduce a new measurement system for on
demand cable programming. Local People Meters will be expanded from the top seven TV markets to the top ten markets by adding Dallas , Detroit and Atlanta in the year ahead. We learned that Nielsen has had the technology for many years to measure time shifting such as TIVO, DVR and other devices or cable systems, and will implement this measurement in January. Nielsen is working with Microsoft to develop software to measure television on computers and they are also developing technology to rate downloads of TV programming to iPods.

Anne Elliott fielded questions
from the audience

Nancy Benedict shared
a humorous story
The program was lively and had some humorous moments when Nancy Benedict described how Nielsen Field Staff Enumerators travel through neighborhoods looking for antennae for possible inclusion in their homes sample. Once they found an antenna sticking out of a mound of earth that led to an underground household.

A Pocket Guide to TV Terms was given to each participant in the audience, and just about everybody who attended enjoyed the reception that followed. There was a general feeling that the evening's seminar was a huge success, and Gary Manke, Chairman of the Chapter Outreach Committee is investigating the possibility of presenting the program for members in other markets of our Region.


Networking and good food were enjoyed by all
at the reception immediately following the presentation

Governor Joe Koskovics, your friendly Emmy Awards Chairman, did a bang-up job providing audio-vicual support for the Nielsen Ratings Seminar, and also arranged to videotape the entire program. That tape is being digitized, and will be available at this website in the near future as streaming video. Stay tuned.


National Television Academy Opens Entries for New Emmy for Video Content on New Delivery Platforms

When the National Academy of Television Arts & Sciences announced last month that it will award a new category of the Emmy Awards for original programming created specifically for non-traditional viewing platforms, they never envisioned the overwhelming response they would receive from the creative community.   Following the avalanche of requests from broadband and mobile content producers, The National Television Academy has decided to move up the introduction of the award by re-opening the eligibility period and the entry period for the 33rd Daytime Emmy Awards specifically for the new category, the Emmy Award for Outstanding Achievement in Content for Non-Traditional Delivery Platforms.

This new Emmy will be first presented at 33rd Annual Daytime Emmy Awards which will be telecast live on ABC on Friday, April 28, 2006. The deadline for entries for this new Emmy alone will be March 1, 2006; the entry application is available on the Academy’s website, www.emmyonline.tv.  Entertainment video content distributed from January 1, 2005 – March 1, 2006 will be eligible for consideration.


Cuyahoga Community College And Kent State University Partner To Promote Diversity In Media Jobs Through Transfer Program In Journalism

Cuyahoga Community College and Kent State University 's School of Journalism and Mass Communication today (December 16) signed an articulation agreement designed to promote diversity in media jobs. The agreement will be the start of a "pipeline" of greater access for minority students in the Cleveland area to careers in fields such as newspaper and magazine journalism, public relations, advertising and broadcast news and production.

The agreement allows students to earn an Associate of Arts degree with a focus in journalism and mass communication at Tri-C and then seamlessly transfer to the Kent State School of Journalism and Mass Communication, which is the only accredited journalism school in Northeast Ohio. Program Manager of Journalism and Mass Communication at Tri-C Michelle McCoy said, "The idea just makes sense, especially since 85 percent of Tri-C students elect to stay in Northeast Ohio upon graduation."

McCoy worked with the faculty at Tri-C and KSU on course outlines and reviewing classroom experience to ensure that the content and approach used by the program would meet accreditation standards by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC). As a result of this effort and cooperation, Tri-C students can now transfer their general requirements, along with introductory and skills courses in journalism taught at Tri-C to the Kent State program.

"We look forward to welcoming the first group of students from the new program," said Jeff Fruit, Director of the School of Journalism and Mass Communication at Kent State . "The agreement creates a streamlined pathway into our program for a talented, diverse population of Tri-C students. With cross-training of faculty, strong advising and rigorous coursework at Tri-C, we are confident those students will arrive at Kent State ready to succeed."

McCoy and Fruit have developed a grass-roots strategy to involve minority high school students into the program. Starting in January, minority outreach staff at both Tri-C and KSU will be highlighting the well-paying careers in media that await students who enter the program and inform them that Cleveland media companies will be eagerly looking to hire program graduates.

Tri-C and KSU are also partnering with Cleveland media organizations to keep the minority students who become involved in the program employed in Northeast Ohio . Mark Nylander, chief executive officer of Liggett Stashower, is an enthusiastic supporter of this initiative. "Minorities are very underrepresented in the Cleveland-area advertising and public relations professions. This partnership enables companies like ours to identify students for mentoring and internship opportunities as well as help them prepare for a career in communications."

Principal of John F. Kennedy High School Christy Nickerson is very encouraged about the partnership. "This collaboration could provide so much access for the students in our DREAM---drama, radio, entertainment, art and mass media---program at JFK. We look forward to working with Tri-C and Kent State."



National TV Academy to Award New Emmy for Video Content
on New Delivery Platforms

The New Emmy To Be First Presented
At the 27th Annual Sports Emmy Awards

The National Academy of Television Arts & Sciences will award a new category of the Emmy for original programming created specifically for non-traditional viewing platforms, including computers, mobile phones, PDAs and similar devices, it was announced this month by Peter Price, President & CEO of the National TV Academy. 

The Emmy for Outstanding Achievement in Content for Non-Traditional Delivery Platforms will be judged by a blue ribbon panel of media professionals selected by the National TV Academy.  It will be given in recognition of creativity in editorial content and video production.

The new Emmy will first be presented at the 27th Annual Sports Emmy Awards on May 1, 2006, and will also be awarded in 2006 during the Daytime Emmy, News & Documentary Emmy, Business & Financial Reporting Emmy presentations.

This will mark the first time the National Television Academy has recognized original programming first aired on new media platforms.  For the past 57 years, the National Television Academy has rewarded innovation in technology through its annual Technology and Engineering Emmy Awards.  In recent years, the Technology and Engineering Emmy presentation has included awards for  Advanced Media Technology, recognizing such important developments as SONY Playstation, the Xbox and other enhancements of interactive television.  "Consumers have the capability of seeing television anywhere, anytime," says Price.  "And as the technology continues to develop, it will be content - news, sports and entertainment programming -- that drive consumer demand.  The National TV Academy wants to take a leadership position in encouraging and recognizing creativity in editorial content and video production for these emerging  media." 

The National Television Academy 's National Awards Committee designed the entry rules for The Emmy for Outstanding Achievement in Content for Non-Traditional Delivery Platforms.  Entries for this award must be original material made-for-broadband or made-for-mobile.  These platforms include video blogs, website programs including journalistic reporting, event coverage or event analysis, mobisodes (short episodics created for mobile devices), video-on-demand and other video delivered over an IP network or platform such as wireless, broadband or VOD.  Entries can not be material originally produced for television viewing and then repurposed for the new media.  Entries will only be accepted on DVD and must not exceed 20 minutes in length.

The new Emmy was proposed by the Academy's National Awards Committee at its October meeting, and approved by its Board of Trustees, in response to the burgeoning number of individuals and companies announcing plans to produce original programming for these media.  The Sports Emmy Awards at Frederick P. Rose Hall, home of Jazz at Lincoln Center will be the first time the new Emmy will be presented; the Academy's Call for Entries for the Sports Emmy Awards is being issued this week. 

According to Ross Greenburg, President of HBO Sports, who also serves as Chairman of the Academy's Sports Programming Committee, "Sports television generally leads technological change, in response to the unique demands of accurately reporting the action and the immediacy of sports." 



A Report from the Awards Chairman
"Another Year in Paradise "

With the Emmy Awards now past us, I had hoped to let it become a pleasant memory and take a well-deserved break before we pick up again with the planning and execution of the 2005 broadcast year awards. But in a weakened state immediately following the program, I had agreed to create an article to convey my thoughts and perspective on the event. (Oh well, so much for free time!) The evening proved to be one of our best award programs in many years. The event had many high points that occurred in the evening's activities.

But recalling the evening? I have to admit that working backstage with Gary Manke, Bob Hammer, Terry Peterson, Steve Goldurs, and the other characters in our little road company, to orchestrate the over 100 Awards presented that evening gave me very little time to take it all in--especially to step forward and congratulate all of our nominees for the outstanding jobs they do every day. Thankfully, our president Terry Peterson did a wonderful job expressing our thanks that evening. What is interesting to note about the evening is not the venue or the number of statues presented, but rather the professionalism and respect that makes our region stand out well above other professionals in the country.

The abilities of our presenters to work so very well with the awards show committee is just one example. Other examples include how one professional, after receiving his Emmy, congratulated his competition on the extraordinary job they do. Of course backstage, there were so many varied ways for our presenters to prepare for the announcements of category winners. One, a minute before going on stage, jokingly asked for a "shot and a beer" and then gave a smile and a wink just before going out on stage. This event also gave me the opportunity to abuse the backstage crew with an old Bob Hope line about expressing his frustration as to how all the awards surrounding him went to everyone but himself (the old "Passover" joke). These were the highlights to a year-long adventure that I experienced as your Emmy awards co-chair.

But to reach this point, we had to get through some difficult times. Many of those points would not have been successful had it not been for a dedicated core of panel leaders and panelists who stepped up to see to it that all our commitments with Seattle, San Francisco, and Suncoast chapters were met. Although I did not have the opportunity to express to the chapter my thanks, I can do so at this time. And as I review this list, these members can truly be considered the best of the best within our profession. We all have busy schedules and have difficult jobs to perform on a daily basis. Yet these people managed and sacrificed much of their time over an eight-week judging period that occurred twice this year.

Specifically I would like to thank the following professionals for their time and energies. Without their help, there would have been no Emmy Awards for three of the major regions in the United States. (If I leave anyone out, my apologies.):

Dick Moore
Angie Moreschi
Rachel Pfanner
Tim Fallen
Sandy Scott
Mark Stone
Mike & Debbie Bacon
Erik Waxler
Chris Stabile
Steve Goldurs
Stephanie Croswait
Tony Hoty
Greg Golya
Dan Kettering
Sue Finley
Vagn Steen
Tom Farmer
Duane Pohlman


Chapter President Terry D. Peterson (right)
with Emmy Gala guest host Roy Firestone of CNN.

As a result of Cleveland , Toledo , Youngstown , and Indianapolis member contributions to the judging process, the Suncoast Chapter asked for us to judge them again this year at 150 tapes. Additionally, on the strength of our members, Chicago has asked us to judge this year. We have also committed with the Heartland chapter and the National Capital/Chesapeake Bay chapter. But don't let it be said we had no errors, challenges, or mistakes. Like many other organizations, we did have our share, but in the long run kept our promises and maintained our integrity.

There's been much accomplished in this last year, and there is much to be accomplished in the next two years. As I have recently returned from the national meeting in Princeton , New Jersey , I can say that the Emmy awards will be enhanced with some changes in categories this year and next--one specifically that I truly believe will be one of the most coveted Regional Emmy categories. Yet like any continuing story, you'll need to stay tuned for more details.

In conclusion, on behalf of the committee and the chapter, I extend to both nominees and winners congratulations, but most importantly a heartfelt and sincere "Thank You."

Joseph Koskovics
Awards Chair

 

NATAS Cleveland Regional Chapter Emmy Awards Gala

The 36th Annual Emmy Awards featuring the 1st Gold Circle Celebration and the 12th Annual Silver Circle Celebration was held on September 17, 2005 in the Wolstein Center at Cleveland State University.

Click Here to view the list of Emmy Award Winners.
Click Here to view photographs from the Emmy Awards Gala.
Click Here to view candid photographs.
Click Here to view a video from the June Nominations Party in Indianapolis.
Click Here to view the list of Emmy Award Nominees.

 

National Student Television Award for Excellence progam begins Fourth Season

You can view the videos of last year’s National winners and see our calendar and criteria for this year.

You can sign up to be a regional judge.

The rulebook in Q&A format, the streamlined the entry process, tutorials for uploading and entering, main pages for teachers, students and judges, and FAQ (frequently asked questions) section make the site more user-friendly this year.

 
  © 2004 NTA Cleveland Regional Chapter  
  Website last updated 12.20.2005