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NATAS Cleveland Regional Chapter News
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Fall 2005
Regional Call for Entries and Tape Labels
Available On Line
EMMY ENTRY DEADLINE IS 5:00 pm,
SATURDAY, JANUARY 28, 2006
The Call for Entries for the Broadcast Year 2005 is now available on-line at www.ntacleveland.com/emmy/CallForEntries2005.pdf. You will need Acrobat Reader in order to open the file. If you don't already have the program, it's available free at www.adobe.com. The Emmy Entry Labels are now available on-line in a PDF form that allows you to type in your information before printing. These labels are designed for printing on Avery Shipping Label #5162 (2" x 4") or similar brand. Click here to access the Emmy Entry labels |
Nielsen Ratings Seminar in Cleveland
The Cleveland Regional Chapter presented How Nielsen Rates You – How You Rate Them in cooperation with Cuyahoga Community College on Thursday, November 10 at 7 PM on Tri-C's main campus in downtown Cleveland . The dynamic Power Point program included video clips and an interactive discussion of the television rating system subtitled “An Evening with Nielsen Media Research.”
Students and television professionals were welcomed by Michelle McCoy, Chapter Governor. Chapter President Terry Peterson introduced the principle moderator of the seminar, Nancy Benedict, Marketing Executive for Nielsen in eight Midwest markets including Cleveland . Prior to joining Nielsen, Ms. Benedict spent ten years as Affiliate Relations Manager for National Cable Communications in Boston. Anne Elliot, Vice President, Marketing Communications and Senior Policy Planning Executive for Nielsen Media Research was also introduced, and after her opening comments, assisted in answering questions from the audience. Ms. Elliot brought 30 years of research experience to the discussion. Before Nielsen, she worked for ABC TV Network as Director of Sales and Affiliate Presentations, WABC-TV as Senior Research Analyst, and KABC-TV as Assistant Director of Research.
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Student attendees took careful notes
during the informative presentation
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After quickly covering the ratings basics such as how ratings are measured, how Nielsen homes are chosen and a brief history of audience research including the top ten rated TV programs of all time, the discussion moved on to cover such current topics as privacy issues resulting from use of information collected by set top meter boxes and diaries. In the second quarter of 2006, Nielsen will introduce a new measurement system for on |
demand cable programming. Local People Meters will be expanded from the top seven TV markets to the top ten markets by adding Dallas , Detroit and Atlanta in the year ahead. We learned that Nielsen has had the technology for many years to measure time shifting such as TIVO, DVR and other devices or cable systems, and will implement this measurement in January. Nielsen is working with Microsoft to develop software to measure television on computers and they are also developing technology to rate downloads of TV programming to iPods.
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Anne Elliott fielded questions
from the audience |
Nancy Benedict shared
a humorous story |
The program was lively and had some humorous moments when Nancy Benedict described how Nielsen Field Staff Enumerators travel through neighborhoods looking for antennae for possible inclusion in their homes sample. Once they found an antenna sticking out of a mound of earth that led to an underground household. |
A Pocket Guide to TV Terms was given to each participant in the audience, and just about everybody who attended enjoyed the reception that followed. There was a general feeling that the evening's seminar was a huge success, and Gary Manke, Chairman of the Chapter Outreach Committee is investigating the possibility of presenting the program for members in other markets of our Region.
Networking and good food were enjoyed by all
at the reception immediately following the presentation
Governor Joe Koskovics, your friendly Emmy Awards Chairman, did a bang-up job providing audio-vicual support for the Nielsen Ratings Seminar, and also arranged to videotape the entire program. That tape is being digitized, and will be available at this website in the near future as streaming video. Stay tuned. |
National Television Academy Opens Entries for
New Emmy for Video Content on New Delivery Platforms
When the National
Academy of Television Arts & Sciences announced
last month that it will award a new category of the
Emmy Awards for original programming created specifically
for non-traditional viewing platforms, they never
envisioned the overwhelming response they would receive
from the creative community. Following
the avalanche of requests from broadband and mobile
content producers, The National Television Academy
has decided to move up the introduction of the award
by re-opening the eligibility period and the entry
period for the 33rd Daytime Emmy Awards
specifically for the new category, the Emmy Award
for Outstanding Achievement in Content for Non-Traditional
Delivery Platforms.
This new Emmy will be first presented at 33rd
Annual Daytime Emmy Awards which will be telecast
live on ABC on Friday, April 28, 2006. The
deadline for entries for this new Emmy alone will
be March 1, 2006; the entry application is available
on the Academy’s website, www.emmyonline.tv.
Entertainment video content distributed from January
1, 2005 – March 1, 2006 will be eligible for
consideration. |
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Cuyahoga Community
College And Kent State University Partner To Promote Diversity In Media
Jobs Through Transfer Program In
Journalism
Cuyahoga Community College and Kent
State University 's School of Journalism and Mass
Communication today (December 16) signed an articulation
agreement designed to promote diversity in media jobs.
The agreement will be the start of a "pipeline" of
greater access for minority students in the Cleveland
area to careers in fields such as newspaper and magazine
journalism, public relations, advertising and broadcast
news and production.
The agreement allows students to earn
an Associate of Arts degree with a focus in journalism
and mass communication at Tri-C and then seamlessly
transfer to the Kent State School of Journalism and
Mass Communication, which is the only accredited journalism
school in Northeast Ohio. Program Manager of Journalism
and Mass Communication at Tri-C Michelle McCoy said, "The idea just makes sense, especially since 85 percent
of Tri-C students elect to stay in Northeast Ohio
upon graduation."
McCoy worked with the faculty at Tri-C
and KSU on course outlines and reviewing classroom
experience to ensure that the content and approach
used by the program would meet accreditation standards
by the Accrediting Council on Education in Journalism
and Mass Communications (ACEJMC). As a result of this
effort and cooperation, Tri-C students can now transfer
their general requirements, along with introductory
and skills courses in journalism taught at Tri-C to
the Kent State program.
"We look forward to welcoming the
first group of students from the new program," said
Jeff Fruit, Director of the School of Journalism and
Mass Communication at Kent State . "The agreement
creates a streamlined pathway into our program for
a talented, diverse population of Tri-C students.
With cross-training of faculty, strong advising and
rigorous coursework at Tri-C, we are confident those
students will arrive at Kent State ready to succeed."
McCoy and Fruit have developed a grass-roots
strategy to involve minority high school students
into the program. Starting in January, minority outreach
staff at both Tri-C and KSU will be highlighting the
well-paying careers in media that await students who
enter the program and inform them that Cleveland media
companies will be eagerly looking to hire program
graduates.
Tri-C and KSU are also partnering
with Cleveland media organizations to keep the minority
students who become involved in the program employed
in Northeast Ohio . Mark Nylander, chief executive
officer of Liggett Stashower, is an enthusiastic supporter
of this initiative. "Minorities are very underrepresented
in the Cleveland-area advertising and public relations
professions. This partnership enables companies like
ours to identify students for mentoring and internship
opportunities as well as help them prepare for a career
in communications."
Principal of John F. Kennedy High
School Christy Nickerson is very encouraged about
the partnership. "This collaboration could provide
so much access for the students in our DREAM---drama,
radio, entertainment, art and mass media---program
at JFK. We look forward to working with Tri-C and
Kent State." |
National TV Academy to Award
New Emmy for Video Content
on New Delivery Platforms
The New Emmy To Be First
Presented
At the 27th Annual Sports
Emmy Awards
The National Academy of Television
Arts & Sciences will award a new category of the
Emmy for original programming created specifically
for non-traditional viewing platforms, including computers,
mobile phones, PDAs and similar devices, it was announced
this month by Peter Price, President & CEO of
the National TV Academy.
The Emmy for Outstanding Achievement
in Content for Non-Traditional Delivery Platforms
will be judged by a blue ribbon panel of media professionals
selected by the National TV Academy. It will
be given in recognition of creativity in editorial
content and video production.
The new Emmy will first be presented
at the 27th Annual Sports Emmy Awards on May
1, 2006, and will also be awarded in 2006 during the
Daytime Emmy, News & Documentary Emmy, Business
& Financial Reporting Emmy presentations.
This will mark the first time
the National Television Academy has recognized original
programming first aired on new media platforms.
For the past 57 years, the National Television Academy
has rewarded innovation in technology through its
annual Technology and Engineering Emmy Awards.
In recent years, the Technology and Engineering Emmy
presentation has included awards for Advanced
Media Technology, recognizing such important developments
as SONY Playstation, the Xbox and other enhancements
of interactive television. "Consumers have the
capability of seeing television anywhere, anytime,"
says Price. "And as the technology continues
to develop, it will be content - news, sports and
entertainment programming -- that drive consumer demand.
The National TV Academy wants to take a leadership
position in encouraging and recognizing creativity
in editorial content and video production for these
emerging media."
The National Television Academy
's National Awards Committee designed the entry rules
for The Emmy for Outstanding Achievement in Content
for Non-Traditional Delivery Platforms. Entries
for this award must be original material made-for-broadband
or made-for-mobile. These platforms include
video blogs, website programs including journalistic
reporting, event coverage or event analysis, mobisodes
(short episodics created for mobile devices), video-on-demand
and other video delivered over an IP network or platform
such as wireless, broadband or VOD. Entries
can not be material originally produced for television
viewing and then repurposed for the new media.
Entries will only be accepted on DVD and must not
exceed 20 minutes in length.
The new Emmy was proposed by the
Academy's National Awards Committee at its October
meeting, and approved by its Board of Trustees, in
response to the burgeoning number of individuals and
companies announcing plans to produce original programming
for these media. The Sports Emmy Awards at Frederick
P. Rose Hall, home of Jazz at Lincoln Center will
be the first time the new Emmy will be presented;
the Academy's Call for Entries for the Sports Emmy
Awards is being issued this week.
According to Ross Greenburg, President
of HBO Sports, who also serves as Chairman of the
Academy's Sports Programming Committee, "Sports television
generally leads technological change, in response
to the unique demands of accurately reporting the
action and the immediacy of sports." |
| A Report from
the Awards Chairman
"Another Year in Paradise "
With the Emmy Awards now past us,
I had hoped to let it become a pleasant memory and
take a well-deserved break before we pick up again
with the planning and execution of the 2005 broadcast
year awards. But in a weakened state immediately following
the program, I had agreed to create an article to
convey my thoughts and perspective on the event. (Oh
well, so much for free time!) The evening proved to
be one of our best award programs in many years. The
event had many high points that occurred in the evening's
activities.
But recalling the evening? I have
to admit that working backstage with Gary Manke, Bob
Hammer, Terry Peterson, Steve Goldurs, and the other
characters in our little road company, to orchestrate
the over 100 Awards presented that evening gave me
very little time to take it all in--especially to
step forward and congratulate all of our nominees
for the outstanding jobs they do every day. Thankfully,
our president Terry Peterson did a wonderful job expressing
our thanks that evening. What is interesting to note
about the evening is not the venue or the number of
statues presented, but rather the professionalism
and respect that makes our region stand out well above
other professionals in the country.
The abilities of our presenters
to work so very well with the awards show committee
is just one example. Other examples include how one
professional, after receiving his Emmy, congratulated
his competition on the extraordinary job they
do. Of course backstage, there were so many
varied ways for our presenters to prepare for the
announcements of category winners. One, a minute before
going on stage, jokingly asked for a "shot and
a beer" and then gave a smile and a wink just
before going out on stage. This event also gave me
the opportunity to abuse the backstage crew with an
old Bob Hope line about expressing his frustration
as to how all the awards surrounding him went to everyone
but himself (the old "Passover" joke). These were
the highlights to a year-long adventure that I experienced
as your Emmy awards co-chair.
But to reach this point, we had
to get through some difficult times. Many of those
points would not have been successful had it not been
for a dedicated core of panel leaders and panelists
who stepped up to see to it that all our commitments
with Seattle, San Francisco, and Suncoast chapters
were met. Although I did not have the opportunity
to express to the chapter my thanks, I can do so at
this time. And as I review this list, these members
can truly be considered the best of the best within
our profession. We all have busy schedules and have
difficult jobs to perform on a daily basis. Yet these
people managed and sacrificed much of their time over
an eight-week judging period that occurred twice this
year.
Specifically I would like to thank
the following professionals for their time and energies.
Without their help, there would have been no Emmy
Awards for three of the major regions in the United
States. (If I leave anyone out, my apologies.): |
Dick
Moore
Angie Moreschi
Rachel Pfanner
Tim Fallen
Sandy Scott
Mark Stone
Mike & Debbie Bacon
Erik Waxler
Chris Stabile
Steve Goldurs
Stephanie Croswait
Tony Hoty
Greg Golya
Dan Kettering
Sue Finley
Vagn Steen
Tom Farmer
Duane Pohlman |

Chapter President Terry D. Peterson
(right)
with Emmy Gala guest host Roy Firestone of CNN. |
As
a result of Cleveland , Toledo , Youngstown , and
Indianapolis member contributions to the judging process,
the Suncoast Chapter asked for us to judge them again
this year at 150 tapes. Additionally, on the strength
of our members, Chicago has asked us to judge this
year. We have also committed with the Heartland chapter
and the National Capital/Chesapeake Bay chapter. But
don't let it be said we had no errors, challenges,
or mistakes. Like many other organizations, we did
have our share, but in the long run kept our promises
and maintained our integrity.
There's been much accomplished
in this last year, and there is much to be accomplished
in the next two years. As I have recently returned
from the national meeting in Princeton , New Jersey
, I can say that the Emmy awards will be enhanced
with some changes in categories this year and next--one
specifically that I truly believe will be one of the
most coveted Regional Emmy categories. Yet like any
continuing story, you'll need to stay tuned for more
details.
In conclusion, on behalf of the
committee and the chapter, I extend to both nominees
and winners congratulations, but most importantly
a heartfelt and sincere "Thank You."
Joseph Koskovics
Awards Chair |
National
Student Television Award for Excellence progam begins
Fourth Season

You can view the videos
of last year’s National winners and see
our calendar and criteria for this year.
You can sign up to be a regional
judge.
The rulebook in Q&A format,
the streamlined the entry process, tutorials for uploading
and entering, main pages for teachers, students and
judges, and FAQ
(frequently asked questions) section make the site
more user-friendly this year. |
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© 2004 NTA Cleveland Regional Chapter |
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